Do you know what Gangnam Style stands for? That super popular Korean video, which has actually broke into US markets? It's not just your typical k-pop vid and actually has some hidden msgs:
1. South Korea's sky-high credit card debt rate
2. Gangnam is a the embodiment of South Korea's one percent (the ultra wealthy)
3. In Korea, there's a joke poking fun at people who spend so little on essential food just so they can spend tons on Starbucks coffee. This message is found throughout the video.
4. The whole video tells audience that the main character thinks he's a hot shot, but he's just a child playing at the playground
The overall message of the video is show us how ridiculous the pursuit of materialism really is.
Sources:
http://www.theatlantic.com/international/archive/2012/08/gangnam-style-dissected-the-subversive-message-within-south-koreas-music-video-sensation/261462/
http://en.wikipedia.org/wiki/Gangnam_Style
Video: http://www.youtube.com/watch?v=9bZkp7q19f0
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